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from our blog

What is pay per click marketing

What is pay per click marketing? Ten Digital Marketing Predictions For 2019 Marketing is everything for a business and nowadays marketing is everywhere. In the 21st century, advertisers have found different, attractive and beneficial ways of marketing. As a result, we are living in the age of advertisements and we are going for it. Pay per click one search pro Malaysia marketing is one of the types with pretty interesting strategy and idea. If you are the type of person who has patience and consistency then definitely you will have the glory and you will shine. It is not like other marketing strategies, pay per click marketing is unique. Digital Marketing Tips For A Successful 2020What is it Pay per click or ppc marketing is the type of marketing where advertisers will pay for each click. It’s like click and pay. The amount of payment depends on the advertisers. The strategy is a bit confusing but actually, the advertisers are paying money to the publisher or the website owner for every single click on their ads. The advertisers are experienced and they know how to play. They are buying publicity by giving you some amount of bucks and yes it is their investment. Once they get the publicity, their business will start to grow and a big amount of profit is expected. By giving ads to your search engines and if you click in one of their ads then they will pay the money. The total clicks will be counted and the advertisers will give the money to the publisher or the website owner. Hence the name is “pay per click”. It is internet advertising. Types of ads and details It is the age of advertisement. Anything can be advertised. Basically, the advertisers add their ads to the search engine of your system and therefore when you will type any keyword on the search engine, you will see some ads in the result. Generally, there will be relevant ads of your keyword or in some different cases if you leave trackers then the website will target you and will show you the ads according to your search history. It is not an issue to be scared of, some search engines have their own cybersecurity team to make sure no scam happens. There may be ads of goods and the products of the one search pro advertisers, being the target audience there may be ads of your interest showing in the web pages, there may be ads of various e-commerce sites showing you the goods you searched recently, there may be some ads with a catchy title just to get a click and many more. Sometimes advertisers use software to display their ads on the webpage. Due to some fraudulent ads, search engines have its own security system to monitor the ads. Google adwords, Microsoft adcenter, and Yahoo search marketing are the three largest network among the pay per click providers. Showing ads related to your keywords or your search history, click on the ads of your interest, watching the ad, the publisher will get paid by the advertisers and the advertisers will get their outreach. A business can grow big and extensive with the help of this good tactical strategy and more and more businessmen are adopting the model. Undoubtedly, pay per click is one of the best ways of advertising.  

Here’s All The Right Baby Food Recipe Your Child Needs 

Food is an essential ingredient for all of us that keeps us going throughout the day. Our body required the vital vitamins to support our day to day processes. It is a fact that humans can only survive 35-40 days without this special ingredient that fills us with energy. From a very young age, our elders have always emphasized us to eat vegetables and fruits as they are rich in nutrients and fibers but honestly, no one likes to eat the leafy green vegetables and fruits all the time. 

The initial food

For the initial six months of life, breast milk is sufficient for all the essential health needs of the baby. It plays an important role in developing the immunity of the child against diseases. The infants body needs to be fed a baby food recipe equipped with all the fibers, vitamins, minerals, carbohydrates, and fats during this crucial time of development. 

How to prepare food for babies?

Similarly, preparing food for babies can be a challenging task. Since we as adults can’t eat the ‘good food’  all the time, how can we expect babies to do so? Moreover, babies have even lesser knowledge of what is good and what is bad food. This creates a task for the parents who have to feed them. But worry not, there are various food recipes curated only for the little ones that trigger their taste buds and fulfill their health requirements. Apart from eating only ceralac and milk, as the babies grow and play in best pack and play for twins, they can also be fed with eatables such as soft porridge and mashed vegetables.


However, it is very important to consult your pediatrician before feeding the child with anything or if the child does not feel comfortable eating something to know about any food allergies.  Mashed bananas, apples, papayas can be fed to the child after completing six months after they start growing teeth. Moreover, in Indian households, eatables such as Dal can provide the baby with the required protein amounts for the body. Feeding the child with porridge made of a gram, wheat milk, barley can provide the child with the necessary fiber requirement.

The perfect baby food recipe

You can start feeding with solid baby food recipe slowly after they have started growing teeth but ensure that food is well cooked so that it is easy to swallow and digest. After nine months of age, babies can usually consume finely diced and sliced vegetables. Food having seeds, nuts, popcorn, and candies should be avoided until the age of four to avoid choking or any other type of discomfort to the child in playards (you can learn more about playards for twins here Moreover, one should avoid feeding honey to the children below four years of age to avoid foodborne illnesses. 

Child development is crucial and feeding the child with the right diet is a difficult challenge. As a parent, it is important to make sure that your baby is fed with the right food to become healthy and build the right attitude towards all kinds of food.

A Simple Guide to Developing a WordPress Theme

At first, developing a WordPress theme might not sound like a good idea when one has the luxury of choosing from several themes that are already complete. But such themes cannot give the required outcome as they may or may not match what you need. For that purpose, you need to develop one from scratch, and we are here to tell you how. So go ahead and read our simple guide.

The Starter Theme

The best way to get started with your idea of development is to use the starter theme as a basis. Using the same will help you build a framework without having to go into the realms of design. Moreover, using this particular theme will also give you an idea of WordPress and how it functions. So choose a starter theme and move ahead to the next step in the process.

WordPress Theme

Developing a WordPress Theme

Creating a local development environment is the first step for developing a theme as it effectively lets you head in a proper direction. So install the server on your website and begin the process by using Desktop Server or anything else that you find comfortable. Once you are done with the same, you need to select the free version. Complete the registration requirements and download the installer.

Soon after installing, one can open the program and get ready to start things on a proper note. Like a few starter themes, using Underscores is quite useful, and you can just head to the website and name the theme. In case you want to customize the base theme, you can choose advanced options and proceed forward by filling out the information. Moving further, you will also have to look into the theme’s components and acknowledge how they fit together.


For this purpose, look into the template files and understand how they determine the layout and look of the content on your site. Template hierarchy is another element that you need to utilize and understand. In this manner, you will be faced with different kinds of options, and one should never think about ignoring them. So understand all that lies ahead and ensure to make the most out of the same.


The aspect of configuration can be completed by adding “hooks,” CSS, and so on. While these aspects bring in their own side of the story, you will get used to the same by trying them out for a while. Once you’re done with it, move ahead to export the theme and upload it to your site. The steps that follow are relatively easy, and you need not worry about anything. So acknowledge all that lies on this note and develop a theme that matters the most to you.

Tips to Choose the Best Template For Your Website

Choosing a template for your website is an important task that is commonly ignored for all the wrong set of reasons. Since building a website is also known to be a unique marketing strategy, one should never think about compromising on templates and taking things for granted. But one should never randomly choose a template because the presentation is another key element of marketing. Thus to help you make a decision, here are a few tips that will ensure a good outcome.

The Nature of Your Website

By all means, a template needs to be closely associated with your website because they tend to represent each other. For that purpose, one needs to look into the nature of their website before picking out a template. By keeping this in mind, your ideas will stick to a particular requirement, and your options will be narrowed down. As a result, the process will start to seem effortless, and you will be able to pick out a theme that blends with your website.


Quality Before Costs

Making compromises concerning quality is not the right approach that suits any website. While you may need to spend more than what you expected, the outcome will be favourable because you made no compromises on quality. So get this straight in your mind and understand the benefits that quality brings to the table. By moving ahead in this direction, you will be entering the market with confidence as your template will showcase things in the right manner.


A template that is flexible and quite open to changes is an essential element that you need to consider. By choosing one of this sort, you can make small tweaks to the design to make it seem like the one for your website. Due to that, while picking a template, you should always keep flexibility in mind and ensure that things are proceeding in a proper direction. As such steps manage to bring a preferred outcome, you will be glad about performing them.

SEO Friendly

Templates that are SEO friendly is another requirement and should go without saying. Since we all understand the impact and importance of SEO, our steps need to complement the same. As a result, in the unique world of marketing, you should ensure that your templates are SEO friendly because the benefit strikes your website. Apart from that, one should also think about the appeal and the different ways to raise the same.

SEO Friendly


These simple sets of tips will guide you to choose the right template, and you need to acknowledge it. So consider the same and move forward to pick a template that completes your website in every possible manner.

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